I founded Emma Lewisham with a single purpose: to make a meaningful difference in the beauty industry.
The seeds of Emma Lewisham were sown when I uncovered an ugly truth, a product (hydroquinone) I had been using for a personal skin issue (hyperpigmentation), although effective, was highly toxic and banned in many countries for this reason.
Further research into this product led me to uncover how unregulated the beauty industry is. Of the 82,000 ingredients used in personal care products, one in seven have been found to be industrial chemicals that are well-established carcinogens, pesticides, and hormone disruptors.
I went looking to replace this product with an all natural, clean alternative, with independent scientific-backed results - only to find it didn't exist. I was used to investing in high-performance, luxurious cremes and serums with science behind them. Suddenly, I found myself at organic health stores trying to find a natural equivalent, looking at Shea butters and Rosehip oils, and I had the realisation that these products were not going to deliver the results I was wanting, but I also knew I didn’t want to go back to what I was using.
I decided to be the change I wanted to see in the beauty industry. I took on the challenge to prove it was possible to produce 100% clean, natural skincare that would simultaneously deliver scientifically proven results that rivalled the most recognised luxury brands in the world. Proving, women didn't have to compromise truly visible results for natural skincare.
I built a team around me to concept our products, including three of the very best biochemists in the country. Together, we spent years researching, sourcing and testing the most potent and proven natural ingredients from around the globe, including the latest science and innovations in the green skincare space, such as peptides, lipids, and plant stem cell technology that mimic the most expensive products on the market.
We developed our product line from scratch and approached natural skincare differently. We wouldn't compromise on using the synthetic preservative commonly used by natural brands in the industry, so spent 6 months cracking the natural preservative code. Instead of using 2-3 hero ingredients, we use up to 30 high performing natural ingredients at high concentrations, and work in synergy with one another to strengthen results. We focus on quality and efficacy first and cost last. Cutting-edge natural ingredients can be up to 16 times more expensive than synthetic ingredients.
We source and offer our customers 100% clean products (based on independent authority EWG's Skin Deep Database) containing ethically sourced ingredients. Emma Lewisham has banned over 2,700 ingredients that are deemed to be deleterious, or potentially harmful or unsustainable.
After three years we launched our first line up of products that were 100% clean and delivered scientifically validated results, proven to rival the most recognised traditional brands in the world in independent testing we conducted. A new benchmark in beauty we have set.
I am now on a mission to make a meaningful difference to people's health and the planet and bring about, a truly beautiful beauty industry.