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We want to leave our planet better than we found it, and with the impacts of climate change growing, there is an urgency to ensure the prosperity of our business is used to positively impact the prosperity of our planet.

We want to leave our planet better than we found it, and with the impacts of climate change growing, there is an urgency to ensure the prosperity of our business is used to positively impact the prosperity of our planet.

Reducing waste is the biggest challenge the beauty industry faces. It is estimated that alone, the beauty industry is responsible for over 100 billion units of waste every year, making single use packaging the biggest contributor of carbon emissions in the industry. However, there is a solution.

In order to become Carbon Positive certified at a product level, we measured all of our carbon emissions. From the growing of our 150 individual ingredients, to our production and global transportation, to the refilling/recycling at our products’ end of life.

We are dedicated to reducing our emissions at every stage of the supply chain, and will be doing this through the implementation of regenerative farming, renewable energy, low impact transportation, and circularity.

Carbon is a critical element to all life on earth, however, the amount of carbon in our atmosphere and our oceans has increased so significantly, from human activity, that our planet is heating up. The excess carbon ends up stuck in our atmosphere or absorbed too heavily by our oceans, creating what we know as global warming.

As a result of these increased temperatures, we are seeing catastrophic rates of biodiversity loss (animals and plants) as well as the imminent threat of mass migration as areas of the Earth that are home to many, start to become too hot to inhabit. In order to stop this, we must act quickly to not only reduce our carbon emissions, but begin to reverse them.

This is why we believe becoming Climate Positive and using regenerative agriculture practices are essential in meeting global climate goals of halving CO₂ emissions by 2030 and reaching net-zero by 2050 - as set by the United Nations 2015 Paris Agreement.

We are currently working with two incredible farms in Switzerland who implement regenerative, organic practices.

Read more about these farms


Our intention is to restore, not just sustain - so as part of our carbon positive path we are actively working towards sourcing 100% of our ingredients from farms using regenerative practices.

With the world’s topsoil dangerously diminishing, regenerative farming focuses on methods that regenerate the health of our soils - through which carbon sequestration, biodiversity and resilience to drought and floods are increased, water pollution is decreased, and security is created around the ability to continue to grow crops into the next generation. The Rodale Institute, who helped pioneer this approach to farming, estimated that the world could sequester more than 100% of current annual carbon emissions through regenerative farming practices.

How does it work?

Conventional agriculture methods such as mono-cropping, tilling and pesticide can lead to stripped, depleted soil, which can no longer absorb carbon - essential for healthy soil - or support biodiversity. As a result, our topsoil, which is the soil we use to grow all of our crops, is quickly degrading.

It is estimated by the UN’s Food and Agriculture Organisation, that if we continue to degrade the soil at the rate we are now, the world would run out of topsoil in the next 60 years. Without which, the earth's ability to filter water, absorb carbon and feed people plunges.

Regenerative farming omits pesticides and uses techniques centered around creating nutrient rich, healthy soil that can “draw down” (absorb) carbon, creating nourishing topsoil and increasing biodiversity.

These techniques include using cover crops, which involve larger plants providing shade for smaller plants; animals being brought in to graze around crops - naturally fertilising the soil; and the planting of “pollinator strips” to attract bees and butterflies. Essentially, regenerative farming is about farming in a way that mimics nature, creating an environment in which our ecosystem, animals and people can prosper.

versus organic

Organic farming is about doing less harm, whereas regenerative farming takes this a step further, focusing on actively regenerating soil health in order to sequester more carbon and increase biodiversity.