In line with our ambition to be a company having a regenerative impact on the planet we do not test on animals.
We firmly believe animal cruelty is more than just testing the finished beauty products on animals. Not only do we not test on animals we review every ingredient in our products, to ensure they are not tested on animals.
We continually review ingredients we use to ensure that popularity and demand does not lead to deforestation and loss of animal life. This is the level of standard and definition we have for cruelty free.
All of our products are vegan, apart from our Skin Shield sunscreens which have a very small amount of beeswax. Our bees are not killed or harmed for the (small amount of) wax that we use in our products, nor are they being harmed in any way whatsoever.
When honey boxes are taken off the hives, the wax is cut open and the honey is extracted. The wax that is cut off and we use in our formulations – called cappings wax – is technically a waste product of honey extracting. If it wasn’t used, it would just be dumped. The honey boxes are added and removed through the season, but the bees’ home where they live is untouched. Therefore, it is a sustainable practice that is not cruel to the bees as a waste product is being used.
The beeswax we use is from New Zealand where the bees are away from city pollution, pesticides, insecticides, herbicide or fungicides. We use this because we believe sustainably sourced bees-wax is better and safer than synthetic alternatives, like petrolatum.