Animal testing is completely unnecessary in cosmetics, yet 80% of countries have no ban and approximately 500,000 animals are tortured and die from these tests every year. This issue is still so relevant in 2020 and what gives us hope is the momentum coming from customers who want to shop with brands who tackle these issues and fight to create change.
We firmly believe animal cruelty is more than just testing final beauty products on animals. We review every ingredient in our products, to ensure they are also not tested on animals. If we cannot get certainty that there has been no animal testing, we will not use the ingredient in our product, even if it is the most luxurious and high performing ingredient.
Additionally, we constantly review ingredients we use to ensure that popularity and demand for them does not lead to deforestation and loss of animal life. This is the level of standard and definition we have for cruelty free.
All of our products are vegan, apart from our Skin Shield sunscreens which have a very small amount of beeswax. Our bees are not killed or harmed for the (small amount of) wax that we use in our products, nor are they being harmed in any way whatsoever. When honey boxes are taken off the hives, the wax is cut open and the honey is extracted. The wax that is cut off and we use in our formulations – called cappings wax – is technically a waste product of honey extracting. If it wasn’t used, it would just be dumped. The honey boxes are added and removed through the season, but the bees’ home where they live is untouched. Therefore, it is a sustainable practice that is not cruel to the bees as a waste product is being used.
The beeswax we use is from New Zealand where the bees are away from city pollution, pesticides, insecticides, herbicide or fungicides. We use this because we believe sustainably sourced bees-wax is better and safer than synthetic alternatives, like petrolatum.
You can read more about our ingredients in our Sustainability Framework.