For years, the beauty industry has operated as a take-make-dispose, linear model. Each year there are 120 billion units of packaging produced, with most of it non-recyclable. If this level of consumption continues, by 2050 there will be 12 billion tonnes of plastic in landfills, the equivalent to 35,000 Empire State Buildings.
We believe all beauty brands need to move to a circular and regenerative model. We are walking the talk by taking ownership for our material at the end of its life (to keep it in circulation), using 100% recycled plastic, and offering refills.
Our goal is to be a 100% circular brand by 2021 - meaning all of our products are offered in a refillable option. We are currently investing in refillable luxury moulds for our products that will start rolling out from the start of 2021.
When customers purchase a refillable product over a new bottle there is a quantifiable impact, with 70% less CO2 emissions, 60% less energy, and 45% less water used.* We are determined to shift beauty to this model for the sake of our planet.
Our packaging (paper, cardboard and tissue) is not laminated or foiled with plastic and printed using mineral oil free vegetable and water-based inks and coatings on FSC (Forestry Stewardship Council) and PEFC (Programme for the Endorsement of Forest Certification) certified mixed-source pulp.
Our tubes are packaged in coloured recycled #2 HDPE plastic. This closes the loop of plastic recycling, by using the plastic that is already circulating in our environment and has been used and discarded in the market. By reusing it over and over again, we are actively diverting waste from landfill.
Our plastic and glass bottles are recyclable through our Emma Lewisham Beauty Circle free recycling programme or we also provide a refill option for these within New Zealand and Australia.
*The LCA Centre